1. Introduction
As an important field closely related to people's daily life, the daily chemical industry has undergone a series of changes and developments in the first half of 2024. This report aims to comprehensively summarize and analyze the market performance, technological innovation, competitive situation and future trends of the industry during this half year.

2. Market size and growth
In the first half of 2024, the market size of daily chemical products continued to expand. According to industry data statistics, the three major sectors of personal care products, cleaning products and cosmetics performed outstandingly.
The personal care products market has grown steadily, and consumers' demand for high-quality and natural ingredients has continued to increase. For example, silicone-free shampoo, plant essence shower gel and other products are popular.
The cleaning products market showed a rapid growth trend in the first half of the year, especially cleaning products with disinfection and sterilization functions. Affected by the improvement of health awareness, sales have increased significantly.
The cosmetics market remains highly active, and the market share of high-end cosmetics and functional cosmetics has gradually expanded.

3. Technological innovation
1. Green and environmentally friendly technology
More and more companies are committed to the research and development and adoption of green and environmentally friendly production processes and raw materials to reduce the impact on the environment. For example, the application of biodegradable packaging materials and natural plant extracts.
2. Intelligent production technology
Some large enterprises have introduced intelligent manufacturing technology to improve production efficiency and product quality stability. Through automated production lines and big data analysis, precise production and personalized customization have been achieved.
3. Product innovation technology
In terms of product research and development, the application of emerging technologies such as nanotechnology and biotechnology continues to emerge, bringing better performance and effects to products. For example, the application of nano-level sunscreen improves the protective effect of sunscreen products.

IV. Competitive situation
1. Brand competition
Internationally renowned brands still dominate the market, but domestic brands have gradually expanded their market share by continuously improving quality and brand image. Some emerging brands have also emerged in the market with their unique product positioning and marketing strategies.
2. Channel competition
Online sales channels continue to grow rapidly, and e-commerce platforms have become an important battlefield for competition among major brands. At the same time, offline retail channels are also constantly being optimized and expanded, such as opening brand stores and strengthening cooperation with supermarkets.
3. Price competition
In the low- and mid-end markets, price competition is fierce. Some companies provide more cost-effective products by reducing costs and optimizing supply chains. In the high-end market, brand and quality have become the key to competition.

5. Impact of policies and regulations
1. Environmental protection policy
The government's environmental protection requirements for chemical companies are becoming increasingly stringent, prompting companies to increase environmental protection investment and promote the industry to develop in a green and sustainable direction.
2. Quality supervision policy
Strengthening the supervision of the quality of daily chemical products and raising the industry entry threshold is conducive to regulating market order and protecting consumer rights.

6. Challenges and opportunities
1. Challenges
Factors such as raw material price fluctuations, intensified market competition, and diversified consumer demand have brought certain operating pressures to enterprises. At the same time, international trade frictions have also affected the export business of some companies.
2. Opportunities
With the improvement of people's living standards and consumption upgrades, higher requirements are placed on the quality and function of daily chemical products, providing companies with room for innovation and development. In addition, the rise of emerging markets and the popularity of e-commerce have also provided companies with new channels to expand their markets.

7. Future prospects
It is expected that the daily chemical industry will continue to maintain its growth momentum in the second half of 2024. Companies should seize the opportunities of technological innovation and consumption upgrades, strengthen brand building, optimize product structure, and enhance market competitiveness. At the same time, pay attention to changes in policies and regulations, actively respond to challenges, and achieve sustainable development.

8. Conclusion
In the first half of 2024, the daily chemical products industry has achieved certain results in terms of market size, technological innovation and competitive situation. However, it also faces many challenges. In the future, companies need to constantly adapt to market changes, strengthen innovation and cooperation, so as to achieve sustainable and healthy development of the industry.